Where it all started.
I’m James Vickers AKA Jamez, founder of Huck & Hope, a street wear brand born in Andorra and built from a love of cars, creativity, and all things extreme.
A Brand for the Ones Who Want More:
Huck & Hope isn’t just clothing. It’s a mindset. It’s for people who live with intention, who push past comfort, chase growth and never settle.
The name Huck & Hope comes from a term used in extreme sports. It’s the moment you fully commit and send it, even if you’re not 100% sure how it’s going to turn out.
That idea stuck with me. If you approach life that way, in your art, business or passion, you will be unstoppable.
Where the Paint Meets the Streets:
The paint is a way for me to get creative.
I am painting every piece so it ensures that the painted collections stay limited and you get something truly special. 
The connection to car culture is something that has always been inside me.
As a kid, I was obsessed with cars and bikes, from Gran Turismo and Need for Speed to watching the Fast and the furious for the first time.
I fell in love with tuning, styling and the idea of using your car to express who you are.
The way people modify their cars is self expression, just like fashion. From a tire black hoodie to a tote that maps exactly where it all began, every drop tells part of the story.
Community, Not Just Clothing:
The goal has always been to build more than just a product.
I want Huck & Hope to be a home for fashion lovers, car enthusiasts, tattooed creatives and anyone out there wanting to take themselves to the next level.
That’s why we’re expanding, from collabs with local artists and exhausts companies, to behind the scenes stories and blog features.
Real people. Real stories.
A culture built on creativity, connection, and constant growth.
What’s Next?
- Features on car builds.
- Interviews with models, tattoo artists, photographers and stylists.
- Weekly blog on fashion, cars, mindset, lifestyle and more.
If you’ve made it this far, thank you.
We’re just getting started.